Just Water

Posted: October 16, 2012 in Spiritual Growth
Tags: , ,


A while back, I saw this really clever Evian ad in a magazine. It was the typical bar scene with gorgeous people sipping from their fancy glasses, laughing and really living it up. It takes a second for you to realize that all these sophisticated and lovely people are simply drinking water. Years after viewing this ad, I am still thinking about its implications. We tend to place a low value on water simply because in our society, it is free to come by. Maybe people would really pine after water and end up forking out money to drink more water if they were charged the price of a Starbucks cup of coffee each time they consumed it. What if it were served in some exquisite container that was more of a status symbol than a cup? Would we finally be coaxed into taking a sip?

The stupidity of not drinking water reminds me of the crazy movie Idiocracy, where they only use water to flush their toilets. Most of us are not that dumb; we know that water is good for us. That is not the problem. But it’s truth time. Do I place a very high value on water? Though it is one of the most powerful life sustaining forces on the planet, considered to be the essence of life itself, I must admit, no, I do not value it for its inherent worth. I have fallen victim to the lie that because something is free, that is has little value.

We know in our heads that the grace of God is free but certainly not cheap. Though we know this, do we really value it or do we only use it to “flush our toilets?” Do we turn to the empowering grace of God for our everyday existence or do we just use it as a get out of jail free card? It works just the same no matter when you use it. The properties of grace remain unchanged: they are always life sustaining and freeing. We can be so much healthier and so much stronger if we would only place value on the gift that costs us nothing. All we have to do is take a drink, but for some reason we refuse to pick up the cup.

Did you know that if you are a Christ follower, then you are a water sales rep?

He said to me: “It is done. I am the Alpha and the Omega, the Beginning and the End. To the thirsty I will give water without cost from the spring of the water of life. (Revelation 21:6 NIV)

I hope I’m a vessel that successfully “sells” the real thing to lots of others. But no matter how appealing or humble the vessel, the stuff inside can be real, it can be legit, and it can be the unending spring of living water welling up to eternal life for you and for me.


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